by NEW DELHI: Signalling affordable flying with its tagline “it’s your sky”, billionaire investor Rakesh Jhunjhunwala-backed Akasa Air on Wednesday unveiled its livery — the look of its Boeing 737 Max when they start flying in the summer of 2022.
The proposed ultra low cost carrier has shunned the traditional blue and red colour — long favoured by Indian carriers — and opted for ‘sunrise orange’ and ‘passionate purple’ colours, which it says, reflect warmth and youthful energy.
The airline’s symbol is a rising A, symbolising “the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing.”
Akasa founder, managing director & CEO, Vinay Dube, said: “Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol, the Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us. It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it.”
Akasa co-founder and chief marketing & experience officer Belson Coutinho said: “We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation and ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit. To bring this brand identity and promise to life, we are building a youthful, friendly, and dynamic culture of service and excellence, driven by a tech-led and sustainability-led strategy.”
The proposed ultra low cost carrier has shunned the traditional blue and red colour — long favoured by Indian carriers — and opted for ‘sunrise orange’ and ‘passionate purple’ colours, which it says, reflect warmth and youthful energy.
The airline’s symbol is a rising A, symbolising “the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing.”
Akasa founder, managing director & CEO, Vinay Dube, said: “Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol, the Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us. It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it.”
Akasa co-founder and chief marketing & experience officer Belson Coutinho said: “We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation and ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit. To bring this brand identity and promise to life, we are building a youthful, friendly, and dynamic culture of service and excellence, driven by a tech-led and sustainability-led strategy.”
